Halloween is the season of treats, thrills, and, of course, candy. Whether handing out goodies to trick-or-treaters or indulging yourself while watching spooky movies, choosing the right candy brands makes all the difference.
This guide dives into the 15 best-reviewed Halloween candy brands renowned for their flavor, fun, and festive spirit to sweeten every bite of your spooky season.
1. M&M’s – The Ultimate Crowd-Pleaser
M&M’s are a popular choice for Halloween candy because they combine smooth chocolate, a crunchy candy shell, and bright colors that appeal to children and adults.
Their familiar taste makes them a reliable option for trick-or-treat bags, Halloween parties, and candy bowls.
Available in varieties such as classic milk chocolate, peanut, and mini M&M’s, they offer choices for different preferences and occasions.
One reason M&M’s stand out among Halloween candy brands is their versatility. The colorful pieces look festive in orange, yellow, brown, and other seasonal shades.
You can serve them in small bowls, add them to Halloween-themed dessert tables, or use them to decorate cookies and cupcakes. Individually packaged portions are also convenient for handing out to trick-or-treaters.
Tips for Choosing M&M’s for Halloween
- For trick-or-treating: Choose individually wrapped mini packs for easy distribution.
- For parties: Place M&M’s in decorative bowls or use them as cupcake toppings.
- For mixed-age groups: Classic milk chocolate is a familiar option, while peanut varieties offer an alternative for those who enjoy extra crunch.
Always check ingredient and allergen labels, especially for peanut varieties, and consider guests with food allergies.
If you want Halloween candy that is colorful, versatile, and widely recognized, M&M’s are a dependable addition to your spooky-season treats.
2. Reese’s Peanut Butter Cups – Peanut Butter Perfection
Reese’s Peanut Butter Cups are a favorite choice for many Halloween candy lovers. They combine smooth milk chocolate with a rich, creamy peanut butter filling.
This blend of sweet and slightly salty flavors creates a satisfying treat that appeals to fans of both chocolate and peanut butter. Their familiar taste also brings back happy memories of childhood Halloween celebrations.
One reason Reese’s Peanut Butter Cups stand out among popular Halloween candy brands is their convenient packaging.
The individually wrapped cups are easy to distribute to trick-or-treaters, add to party favor bags, or share with friends during a Halloween movie night.
Their small, round shape also makes them simple to store in candy bowls or include in assorted treat bags.
For Halloween hosts, Reese’s cups offer a delicious option for guests who enjoy a balance of chocolate and nutty flavors.
You can hand them out individually or combine them with other chocolate bars and fruity sweets to create a varied candy selection. However, always check for peanut allergy concerns before sharing them, especially at children’s parties.
3. Snickers – A Filling Treat
Snickers is a popular choice for Halloween candy because it combines several delicious textures and flavors in one bar.
Each bite brings together crunchy peanuts, soft nougat, chewy caramel, and a smooth chocolate coating.
The peanuts add a nutty flavor and satisfying crunch, while the caramel and nougat create a sweet, chewy center. Together, these ingredients make Snickers a hearty treat for anyone who enjoys more than just plain chocolate.
Why Snickers Is a Halloween Favorite
Snickers mini bars are a convenient option for Halloween trick-or-treaters. Their smaller size makes them easy to share, hand out to visiting children, or add to candy bowls at Halloween parties.
They also work well in treat bags alongside other chocolates, fruity candies, and seasonal sweets.
The combination of peanuts, caramel, and chocolate gives Snickers a richer taste than many simple candy bars. Both children and adults may enjoy its familiar flavor, making it a versatile addition to a Halloween candy collection.
However, Snickers contains peanuts, so it is important to check for nut allergies before sharing it. For households looking for a satisfying chocolate treat, Snickers remains a classic option that adds variety to any Halloween candy selection.
4. Twix – Cookie and Caramel Combo
Twix is a popular choice for Halloween candy because it combines three satisfying layers: a crunchy biscuit cookie, chewy caramel, and smooth milk chocolate.
The cookie adds a crisp bite, while the caramel provides sweetness and a soft, chewy texture.
The chocolate coating brings everything together, creating a balanced combination that appeals to many candy lovers.
One reason Twix works well for Halloween is its convenient packaging. Fun-sized bars are easy to hand out to trick-or-treaters, share at Halloween parties, or include in candy bowls at home.
Each package also contains two slim cookie bars, making it easy to enjoy one and save the other for later.
Tips for Including Twix in Your Halloween Candy Bowl
- For trick-or-treaters: Choose individually wrapped, fun-sized bars that are easy to distribute.
- For Halloween parties: Mix Twix with other chocolate bars and fruity sweets to offer different flavors and textures.
- For candy lovers: Include Twix in a mixed chocolate assortment for guests who enjoy caramel and crunchy cookies.
If you are choosing Halloween candy for a crowd, Twix offers a familiar chocolate-and-caramel combination in a convenient, shareable format.
Remember to check package labels for allergens, especially wheat and milk, and keep candy away from anyone with relevant food allergies.
5. Butterfinger – Unique Crunchy Flavor
Butterfinger is a popular Halloween candy known for its crispy, peanut butter-flavored center covered in a smooth chocolate coating. Unlike soft, chewy candy bars, Butterfinger has a light, flaky crunch that makes every bite distinctive.
Its combination of sweet chocolate and rich peanut butter flavor creates a satisfying balance that appeals to candy lovers who enjoy different textures.
One reason Butterfinger stands out among Halloween candy brands is its unique eating experience.
The crunchy center breaks into thin, crispy layers, offering something different from traditional chocolate bars. However, its crumbly texture can leave small pieces between the teeth, which some people may find inconvenient.
Butterfinger is also a nostalgic favorite for many people who grew up enjoying it during Halloween celebrations.
Its individually wrapped fun-size bars make it a convenient option for trick-or-treaters and Halloween candy bowls.
You can also include Butterfinger in party treat bags or use chopped pieces as toppings for ice cream and Halloween desserts.
If you want Halloween candy with a memorable crunch and a strong peanut butter taste, Butterfinger is a worthwhile choice. However, remember that it contains peanuts, so check for allergies before sharing it with children or guests.
6. Kit Kat – The Classic Snap
Kit Kat is a popular Halloween candy choice for chocolate lovers who enjoy a satisfying crunch. Each bar combines smooth milk chocolate with layers of crisp wafer, creating a light, crunchy texture that sets it apart from solid chocolate bars.
Its signature snap makes it easy to break into smaller pieces, while the familiar chocolate flavor appeals to both children and adults.
One reason Kit Kat works well for Halloween is its convenient finger-shaped design. The traditional four-finger bar can be divided into individual pieces, making it easier to share with family or enjoy as a small treat.
For trick-or-treating, individually wrapped, snack-size Kit Kat bars are especially practical because they are easy to distribute and package with other sweets.
Seasonal packaging and Halloween-themed varieties can also add a festive touch to candy bowls, party favors, and spooky snack tables. However, availability and flavors may vary by location and season.
Tips for choosing Kit Kat Halloween candy:
- For trick-or-treaters: Choose individually wrapped mini bars for convenient distribution.
- For Halloween parties: Add Kit Kat bars to candy bowls or treat bags alongside other chocolate and fruity sweets.
- For sharing: Check the package size and number of pieces before buying for a large group.
If you want dependable, familiar chocolate Halloween candy with a distinctive crunch, Kit Kat is a classic option worth considering.
7. Sour Patch Kids – Sweet Then Sour Fun
Sour Patch Kids offer a fun mix of sour and sweet flavors, making them a popular choice for Halloween candy lovers who enjoy fruity treats.
Each piece starts with a tangy, sour coating that gives your taste buds a quick kick. After a few seconds, the sourness fades and a sweet, fruity flavor takes over.
This contrast makes every bite more exciting than eating an ordinary gummy candy.
Why Sour Patch Kids Are Great for Halloween
These colorful, soft candies come in playful shapes and bright colors that add a festive touch to Halloween celebrations.
Their fruity flavors also provide a welcome alternative to chocolate bars, especially for children and guests who prefer chewy sweets.
Sour Patch Kids are easy to include in trick-or-treat bags, Halloween party favors, and candy bowls.
You can also mix them with other individually wrapped sweets to create a varied candy selection for guests. Their combination of sour and sweet flavors makes them a fun option for both kids and adults who enjoy tangy treats.
When choosing Sour Patch Kids for Halloween, check the package size and ingredient information to suit your needs. As with other Halloween candy, keep them in their original packaging when handing them out.
8. Nerds – Tiny, Tangy, and Textured
Nerds are a fun Halloween candy choice for anyone who enjoys a sweet treat with a tangy twist. These tiny, crunchy sugar candies are known for their bright colors, fruity flavors, and distinctive texture.
Many varieties feature two or more flavors in separate sections of the box, allowing candy lovers to mix and match different tastes in every handful.
One reason Nerds are popular for Halloween is their playful presentation. Traditional boxes are small and easy to distribute during trick-or-treating, classroom parties, and spooky-season celebrations.
Their crunchy texture and sweet-and-sour flavor also make them different from softer candies, chocolates, and chewy gummies.
Tips for Giving Nerds at Halloween
- Choose convenient packages: Small, individually packaged boxes are ideal for handing out to trick-or-treaters.
- Explore different varieties: Original Nerds offer a classic fruity crunch, while other varieties may feature different shapes, textures, or flavor combinations.
- Check the packaging: Ingredients and allergen information can vary by product, so review the label before sharing.
- Consider younger children: Tiny, hard candies can pose a choking risk for young children. Choose age-appropriate treats and follow caregiver guidance.
If you’re looking for colorful, individually portioned Halloween Candy, Nerds are a playful option that adds a tangy burst of flavor to your trick-or-treat bowl.
9. Milky Way – Creamy Nougat Delight
Milky Way bars are a delicious choice for Halloween candy lovers who enjoy a smooth, creamy texture and a rich chocolate flavor. Each bar combines soft nougat, sweet caramel, and a milk chocolate coating.
Nougat is a light, chewy confection that gives the candy its soft center, while the caramel adds a sticky sweetness. Together, these layers create a satisfying treat that is easy to enjoy.
Why Milky Way Is a Halloween Favorite
Unlike candy bars packed with nuts or crunchy ingredients, Milky Way offers a softer, more uniform texture.
Its combination of chocolate, caramel, and nougat appeals to people who prefer classic flavors without extra crunch. The familiar taste also brings a sense of nostalgia for many candy lovers.
Milky Way is a practical option for Halloween parties, candy bowls, and trick-or-treat bags. Miniature versions are especially convenient because they provide smaller portions and are easy to share with guests.
However, always check the packaging for allergy information and confirm that the candy suits the recipient’s dietary needs.
For anyone building a varied Halloween candy collection, Milky Way adds a creamy, chocolatey option that balances fruity sweets and crunchy treats.
10. Skittles – Fruit-Flavored Rainbow
Skittles are a popular choice for Halloween candy, especially for people who prefer fruity sweets over chocolate. These small, chewy candies have a colorful sugar shell and a soft center.
Each piece delivers a burst of fruit flavor, making them a fun option for Halloween parties, trick-or-treat bags, and candy bowls.
One of Skittles’ biggest attractions is its variety of flavors and bright colors. The different shades create a festive look that fits perfectly with Halloween celebrations.
Their compact size also makes them easy to portion into individual treat bags or share with friends. For households offering alternatives to chocolate bars, Skittles provide a familiar option that many candy lovers enjoy.
Why Choose Skittles for Halloween?
- Colorful presentation: Their rainbow colors add variety to Halloween candy bowls and party displays.
- Fruity taste: They offer a sweet, tangy alternative to chocolate and caramel candies.
- Easy to share: Individually wrapped mini packs are convenient for trick-or-treaters and party guests.
- Versatile treats: Use them in themed snack displays or as small prizes for Halloween games.
Helpful tip: Check the package for allergy information and serving sizes before handing out Skittles. Their chewy texture may not be suitable for very young children, and the candies can pose a choking risk.
If you’re preparing treats for a group, individually wrapped packs are generally more convenient and hygienic than loose candy.
11. 100 Grand – Caramel and Crunch
100 Grand bars are a delicious choice for anyone who enjoys a mix of chewy, crunchy, and smooth textures. Each bar combines rich caramel with crispy rice pieces, all covered in a layer of milk chocolate.
The caramel adds a sweet, chewy center, while the crisped rice provides a light crunch. Together, these ingredients create a satisfying treat that stands out among popular Halloween candy brands.
Why Choose 100 Grand for Halloween?
These candy bars are a fun addition to Halloween trick-or-treat bags, candy bowls, and party snack tables.
Their combination of chocolate, caramel, and crispy rice offers something different from plain chocolate bars or chewy fruit candies. They are also a good option for candy lovers who enjoy several textures in one bite.
The playful name, 100 Grand, adds to the candy’s appeal and makes it memorable during Halloween candy exchanges.
For a spooky-season party, consider adding individually wrapped bars to a mixed candy bowl alongside other chocolate favorites. This gives guests a variety of flavors and textures to choose from.
If you are putting together a Halloween candy selection, 100 Grand is worth considering for its distinctive caramel-and-crunch combination.
12. Starburst – Chewy Fruit Candy
Starburst is a popular choice for Halloween Candy lovers who prefer fruity sweets over chocolate. These soft, chewy candies are known for their juicy texture and bold fruit flavors, including strawberry, cherry, orange, and lemon.
Their bright colors and individually wrapped pieces also make them easy to distribute during Halloween celebrations.
One reason Starburst works well for trick-or-treating is its convenient packaging. You can hand out individual pieces, add them to Halloween party favor bags, or mix them with other sweets in a candy bowl.
They are also a fun option for office celebrations, school parties, and family gatherings where guests may want a break from chocolate treats.
Tips for handing out Starburst at Halloween:
- Choose fun-size packs: These are convenient for trick-or-treaters and help simplify candy distribution.
- Mix different flavors: A variety gives guests more options and makes treat bags more colorful.
- Check the packaging: Keep candy in its original wrapper and inspect packages for damage before handing them out.
- Consider dietary needs: Check the ingredient and allergen information, especially when serving children with food sensitivities.
If you want Halloween treats that are colorful, portable, and easy to share, Starburst is a cheerful addition to your candy selection. Its fruity taste offers a refreshing alternative to traditional chocolate Halloween candy.
13. Take 5 – Multi-Layered Treat
Take 5 bars offer a satisfying mix of sweet, salty, crunchy, and creamy flavors in one candy bar.
They combine chocolate, caramel, peanuts, pretzels, and peanut butter to create a treat with several textures.
The chocolate adds a familiar sweetness, while the caramel brings a chewy texture. Peanuts and pretzels provide a crunchy bite, and peanut butter adds a rich, creamy taste.
Why Choose Take 5 for Halloween?
Unlike traditional chocolate bars, Take 5 offers a more complex flavor experience. Each bite combines different ingredients, making it an interesting choice for candy lovers who enjoy both sweet and salty snacks.
For example, the salty pretzels balance the sweetness of the chocolate and caramel, while the peanuts add extra crunch.
Take 5 is also a fun option for Halloween candy bowls, trick-or-treat bags, and seasonal snack selections. Its distinctive combination of ingredients makes it stand out among other Halloween candy brands.
However, because it contains peanuts and peanut butter, it is important to check for allergies before sharing it with children or guests.
This multi-layered treat is worth considering for anyone who wants something a little different from a standard chocolate bar.
14. Whoppers – Malted Milk Balls
Whoppers are a classic Halloween Candy choice for anyone who enjoys a light crunch and a distinctive malted flavor. Each piece features a thin, crunchy chocolate-flavored coating surrounding a light, airy malted milk center.
Malted milk is a blend of malted grain ingredients and milk, giving the candy its slightly toasted, creamy taste.
Unlike chewy caramels or soft chocolate truffles, Whoppers have a crisp texture that crumbles as you bite into them. Their dry, powdery coating also creates a different mouthfeel from smoother chocolate candies.
This unique combination makes them a nostalgic favorite, although their malty taste and crunchy center may not appeal to everyone.
Whoppers are a practical option for Halloween trick-or-treat bags, candy bowls, and themed parties.
Their small, round shape makes them easy to portion alongside other popular Halloween treats. For variety, combine them with chewy sweets, fruity candies, and individually wrapped chocolates.
A helpful tip: Check the package before sharing Whoppers with guests who have food allergies or dietary restrictions. They contain milk and may have other allergen concerns depending on the product label.
Their crunchy texture also makes them unsuitable for very young children who may have difficulty chewing hard foods.
If you enjoy old-fashioned candy with a satisfying crunch, Whoppers are worth including in your Halloween candy selection.
15. Haribo Goldbears – Gummies Royalty
Haribo Goldbears have earned their place among the most recognizable gummy candies. They are loved for their chewy texture, fruity flavors, and balanced sweetness.
Unlike chocolate bars or hard candies, these small gummy bears offer a soft, chewy treat that is easy to enjoy one piece at a time.
Their colorful appearance and familiar bear shapes also make them a fun addition to any Halloween candy collection.
Why Haribo Goldbears Are Great for Halloween
One of the best things about Haribo Goldbears is their variety of fruit flavors. This gives candy lovers different tastes to enjoy in a single bag.
They are a good choice for Halloween parties, candy bowls, and trick-or-treat bags. Their small size makes them convenient for sharing with friends and family.
When preparing Halloween treats, consider pairing Goldbears with chocolate bars, lollipops, and other sweets to offer guests more variety.
You can also use them to decorate dessert tables or fill small party treat bags. However, always check the packaging for allergy information and age-appropriate serving guidance.
With their playful shapes and fruity taste, Haribo Goldbears remain a cheerful choice for anyone who prefers gummies over traditional Halloween chocolate.
Tips for Halloween Candy Selection and Sharing
- Mix it up: Include a balance of chocolate and non-chocolate options to cater to all tastes.
- Portion control: Opt for fun-size or mini versions to avoid leftover candy overload.
- Seasonal packaging: Halloween-themed wrappers and shapes add festive fun.
- Consider allergies: Choose some nut-free options for trick-or-treaters with allergies.
- Store properly: Keep candy in a cool, dry place to maintain freshness through the season.
Conclusion
Choosing the right Halloween candy brands can significantly elevate the spooky season’s sweetness.
From classic chocolate favorites like Reese’s and M&M’s to fruity, tangy treats like Skittles and Sour Patch Kids, this list covers the most beloved and best-reviewed candies that bring joy to kids and adults alike.
Mixing popular options ensures everyone finds a favorite, turning Halloween into a truly delicious celebration.
Frequently Asked Questions
Q: What is the most popular Halloween candy in 2025?
A: Reese’s Peanut Butter Cups and M&M’s continue to be the top favorites nationwide for Halloween 2025.
Q: Are there good non-chocolate options for Halloween candy?
A: Yes, candies like Sour Patch Kids, Skittles, Nerds, and Haribo Goldbears offer tasty non-chocolate alternatives for trick-or-treaters who prefer fruity and gummy treats.
Q: What candy brands are best for allergy-safe Halloween treats?
A: Some brands offer nut-free varieties—but it’s best to check packaging and consider allergy-safe options like certain gummies or candies labeled as nut-free.
Q: How can I keep Halloween candy fresh?
A: Store candy in a cool, dry place away from sunlight and moisture to keep it fresh throughout the Halloween season.
Q: What candy brands are best for sharing during Halloween parties?
A: Fun-size bars from brands like Kit Kat, Twix, and Hershey’s are perfect for sharing at parties, while candy mixes like Nerds provide easy snackable options.
