Halloween is the season of treats, thrills, and, of course, candy. Whether handing out goodies to trick-or-treaters or indulging yourself while watching spooky movies, choosing the right candy brands makes all the difference.
This guide dives into the 15 best-reviewed Halloween candy brands renowned for their flavor, fun, and festive spirit to sweeten every bite of your spooky season.
1. M&M’s – The Ultimate Crowd-Pleaser
M&M’s consistently tops Halloween candy lists for good reason. Available in classic milk chocolate, peanut, and mini varieties, these colorful candy-coated chocolates are a favorite for all ages. Kids especially appreciate that M&M’s rarely get traded away due to their universally beloved taste and fun colors.
They offer a perfect balance of crunchy shell and smooth chocolate, making each bite satisfying. M&M’s vibrant colors also add the perfect Halloween flair to candy bowls.
2. Reese’s Peanut Butter Cups – Peanut Butter Perfection
Reese’s Peanut Butter Cups are often cited as the most popular Halloween candy in America. The rich combination of creamy peanut butter and milk chocolate creates a nostalgic and indulgent treat.
The perfect sweet and salty balance appeals to a wide range of taste preferences, making them a must-have on Halloween night. Their iconic shape and individually wrapped sizes make them ideal for handing out or savoring oneself.
3. Snickers – A Filling Treat
Snickers bars pack many textures—crunchy peanuts, nougat, caramel, and chocolate—into a single candy bar that feels hearty and satisfying. This makes Snickers a favorite for those wanting a flavor-packed and filling candy option.
Its classic status and rich taste hold strong with kids and adults alike, bringing hearty delight amidst the Halloween mini candy bars.
4. Twix – Cookie and Caramel Combo
Twix offers the delightful contrast of crunchy cookie, sticky caramel, and smooth chocolate. This combo provides a satisfying textural variety that candies often seek to achieve.
Fun-sized Twix bars are perfect for sharing (though many prefer to keep them all to themselves), and their twin bars in one package offer great value and enjoyment.
5. Butterfinger – Unique Crunchy Flavor
Known for its crunchy, peanut buttery center wrapped in chocolate, Butterfinger stands out due to its distinctive texture and savory-sweet balance.
While it sometimes ends up stuck in teeth, many Halloween enthusiasts adore this candy for its singular taste experience unmatched by other bars. It’s a nostalgic favorite that many seek during the season.
6. Kit Kat – The Classic Snap
Kit Kat’s signature appeal is the crisp wafer that snaps satisfyingly when broken apart, pleasing both texture lovers and fans of chocolate. Their four-finger configuration allows easy sharing and portion control. Halloween-themed Kit Kat variants add fun seasonal flair while keeping the classic taste intact.
7. Sour Patch Kids – Sweet Then Sour Fun
Sour Patch Kids bring a punchy sour start that quickly turns sweet, creating a dynamic flavor experience beloved by many. The bright colors and playful shapes add to their festive Halloween vibe.
These gummies cater well to those who prefer fruity candies over chocolate. They’re also a crowd favorite at Halloween parties and among trick-or-treaters.
8. Nerds – Tiny, Tangy, and Textured
Nerds candies are tiny, crunchy nuggets that come in mixed flavors, usually featuring a tangy-sweet taste. Their unique packaging lets kids pour them into their mouths, adding to the fun. These brightly colored candies provide a perfect blend of texture and flavor that make them popular for Halloween giveaways.
9. Milky Way – Creamy Nougat Delight
Milky Way bars combine nougat, caramel, and chocolate for a creamy, chewy texture. Though simpler compared to some candy bars, they have a rich, smooth flavor that makes them a reliable favorite. Their classic, nostalgic appeal ensures they remain a steady pick during the season.
10. Skittles – Fruit-Flavored Rainbow
Skittles stand out in the Halloween candy world as a fruity alternative to chocolate. Their chewy texture and variety of flavors appeal to those seeking a sweet, tangy burst. The vibrant mix of colors matches Halloween’s festive mood perfectly, and they are often coveted for their intense fruitiness.
11. 100 Grand – Caramel and Crunch
100 Grand bars offer a combination of rich caramel and crisp rice krispies covered in chocolate. Their textural complexity and sweet taste make them a standout choice. Their playful name adds extra fun to the candy exchange, making them memorable among Halloween selections.
12. Starburst – Chewy Fruit Candy
Starburst candies are chewy and juicy with intense fruit flavors. Individually wrapped, they make excellent shareable treats. Their bright colors and sweet taste provide a juicy punch appreciated by many Halloweeners looking for a non-chocolate option.
13. Take 5 – Multi-Layered Treat
Take 5 bars combine chocolate, caramel, peanuts, pretzels, and peanut butter, packing sweet, salty, crunchy, and creamy elements into one bar.
This complexity makes it a unique candy option that appeals to those who want a variety of flavors in a single bite. It’s a relatively newer favorite that has earned respect during the Halloween season.
14. Whoppers – Malted Milk Balls
Whoppers are malted milk balls with a crunchy outer shell and a smooth, malted milk center. While they have a more specific texture and flavor that people either love or dislike, their classic status earns them a solid place among Halloween candies. Their dustier powder coating is a textural contrast enjoyed by many.
15. Haribo Goldbears – Gummies Royalty
Haribo Goldbears are considered royalty in gummy candies due to their perfect chewy texture and balanced sweetness.
These fruit-flavored gummy bears are Halloween staples, especially for those who prefer soft, chewy candy over chocolate or hard sweets. Their iconic bear shapes add a whimsical touch to any candy haul.
Tips for Halloween Candy Selection and Sharing
- Mix it up: Include a balance of chocolate and non-chocolate options to cater to all tastes.
- Portion control: Opt for fun-size or mini versions to avoid leftover candy overload.
- Seasonal packaging: Halloween-themed wrappers and shapes add festive fun.
- Consider allergies: Choose some nut-free options for trick-or-treaters with allergies.
- Store properly: Keep candy in a cool, dry place to maintain freshness through the season.
Conclusion
Choosing the right Halloween candy brands can significantly elevate the spooky season’s sweetness. From classic chocolate favorites like Reese’s and M&M’s to fruity, tangy treats like Skittles and Sour Patch Kids, this list covers the most beloved and best-reviewed candies that bring joy to kids and adults alike.
Mixing popular options ensures everyone finds a favorite, turning Halloween into a truly delicious celebration.
Frequently Asked Questions
Q: What is the most popular Halloween candy in 2025?
A: Reese’s Peanut Butter Cups and M&M’s continue to be the top favorites nationwide for Halloween 2025.
Q: Are there good non-chocolate options for Halloween candy?
A: Yes, candies like Sour Patch Kids, Skittles, Nerds, and Haribo Goldbears offer tasty non-chocolate alternatives for trick-or-treaters who prefer fruity and gummy treats.
Q: What candy brands are best for allergy-safe Halloween treats?
A: Some brands offer nut-free varieties—but it’s best to check packaging and consider allergy-safe options like certain gummies or candies labeled as nut-free.
Q: How can I keep Halloween candy fresh?
A: Store candy in a cool, dry place away from sunlight and moisture to keep it fresh throughout the Halloween season.
Q: What candy brands are best for sharing during Halloween parties?
A: Fun-size bars from brands like Kit Kat, Twix, and Hershey’s are perfect for sharing at parties, while candy mixes like Nerds provide easy snackable options.
